How TikTok Shop and Social Commerce Are Fueling Counterfeits
Counterfeits have gone from hidden back‑alley sales to TikTok trending sensations. Social commerce platforms like TikTok Shop are fueling the dupe culture boom, making fake products more accessible and socially acceptable than ever. Here’s how it’s reshaping consumer behavior — and what brands must do to fight back.
How TikTok Shop and Social Commerce Are Fueling Counterfeits
Counterfeits have gone from hidden back‑alley sales to TikTok trending sensations. Social commerce platforms like TikTok Shop are fueling the dupe culture boom, making fake products more accessible and socially acceptable than ever. Here’s how it’s reshaping consumer behavior — and what brands must do to fight back.