AI Deepfake Medical Scams Exposed on TODAY Show
A recent TODAY show investigation exposed a dangerous surge in AI-generated deepfake ads promoting fake medical treatments. These scams often feature manipulated videos of trusted doctors and celebrities, tricking vulnerable consumers into buying ineffective — and potentially harmful — products. One victim, suffering from a chronic condition, lost $300 after believing a Facebook ad falsely […]
Common Scams to Be Aware of This Summer
Whether you’re going on vacation, buying tickets to a concert or just trying to stay cool in the brutal heat, the summer season is an opportune time for scammers to strike. Many leisure areas are affected including travel bookings, concert tickets, and events. Even natural disasters have become a source of scammers preying on people’s […]
The Rise of Fake Healthcare Product Scams
During a recent investigation, we exposed a multi-platform scam network that impersonates healthcare providers to promote fake or non-existent health products. The findings were published in a New York Times article titled: The Doctors Are Real, but the Sales Pitches Are Frauds. The coordinated operation spans across social media, paid ads, and dedicated scam websites, […]
Fake Travel Sites Target Vacationers with Fake Bookings
As peak travel season heats up, scammers are luring consumers with fake travel websites offering nonexistent flights, hotel rooms, and car rentals. BrandShield CEO Yoav Keren spoke with ABC7’s I-Team, revealing a spike in cloned travel domains mimicking legitimate booking platforms. “These scams often start with social media ads and lead to fake sites that […]
How Digital Risk Protection is Redefining Cybersecurity in the AI Era
In a recent Innovator Spotlight feature, BrandShield CEO Yoav Keren discusses the growing urgency around digital risk protection in the age of AI. With cyber threats no longer confined to internal networks or email phishing, Keren outlines how AI has lowered the barrier for scammers to create highly convincing fake websites, ads, and social profiles—making […]
98% of Brands Targeted by Cyber Attacks in 2024 – BrandShield CyberScam Report Reveals Rising Threats
BrandShield, a leader in AI-powered digital risk protection, today released its second annual CyberScam Report, revealing that nearly every major brand faced online attacks in 2024—costing organizations millions in damages. The report, based on a survey of 200 Chief Information Security Officers (CISOs) from the United States, United Kingdom, and Europe, reveals the prevalence and […]
How to spot imposter retail websites and avoid getting scammed
On social media, there are ads offering deep discounts at popular retailers like J. Crew, Ann Taylor and Old Navy. When you click on the link, you’re taken to a site that looks like the real deal, but it is actually an imposter. NBC’s Vicky Nguyen shares an inside look at these copycat retail sites […]
Scammers Use ‘Today’ Show’s Al Roker in AI Deepfake Commercials
Al Roker has joined the growing list of celebrities whose likenesses have been manipulated through artificial intelligence technology for fraudulent marketing schemes. The TODAY Show weatherman recently discovered his image was being utilized in fabricated promotions for hypertension treatments, according to a segment that aired on NBC’s morning program. Read the full story on Popculture.com
Scammers use Al Roker’s image in a recent deepfake video
Al Roker was shocked to discover a deepfake video of himself promoting a fake hypertension cure—a condition he doesn’t have. The AI-generated video falsely claimed he’d suffered heart attacks, deceiving viewers and even alarming some of his friends’ families. After being alerted, Meta removed the post. Roker isn’t the only celebrity targeted—others like Taylor Swift, […]
Fake Online Pharmacies Becoming a Growing Problem Worldwide: Cybersecurity Firm CEO
Cyber thieves have entered the medical field. Cybersecurity firm BrandShield says it has shut down more than 250 websites for selling fake weight-loss and diabetes drugs.