Grey Market Detection and Enforcement
Unauthorized sellers are undercutting your prices, violating your distribution agreements, and eroding your brand value across global marketplaces. BrandShield finds them and removes them before the damage compounds.
Trusted by the world’s best companies
The Grey Market Problem Is Bigger Than You Think
Unauthorized sellers are operating outside your approved distribution network, undercutting your pricing, voiding warranties, and sending revenue away from your legitimate channels. Across global marketplaces like Amazon, Alibaba, and eBay, the scale is almost impossible to track manually.
BrandShield monitors hundreds of marketplaces in real time, identifies unauthorized sellers exploiting your brand, and deploys expert enforcement managers to remove them.
Key Threats:
Unauthorized Sellers
Unauthorized sellers list your products on Amazon, Alibaba, eBay, and other marketplaces, undercutting authorized retailers and violating your agreements.
Policy Violations
Grey market sellers ignore your minimum advertised price policies, driving down prices and damaging the value of your authorized channel network.
Cross-Border Parallel Imports
Products made for one market are imported and sold in another without permission, bypassing your regional pricing structures and warranty conditions.
Counterfeits
Unauthorized sellers mix genuine stock with counterfeit products, creating a consumer safety risk and making enforcement more difficult.
Fake Paid Ads
Grey market sellers bid on your brand keywords to intercept customers looking for your official products, stealing revenue from authorized channels.
Social Media Channel
Unauthorized stock is sold through social media storefronts and dark web marketplaces where standard marketplace enforcement cannot reach.
The BrandShield
Solution:
BrandShield provides continuous monitoring and expert-led enforcement against social engineering threats targeting your brand, your executives, and your people. Every threat is detected, prioritized by severity, and handled by a named enforcement manager who sees the case through to resolution.
Marketplace Monitoring
BrandShield scans hundreds of global and regional marketplaces in real time to identify unauthorized listings of your products. Each case is reviewed by our enforcement team, prioritized by risk, and escalated for takedown with full case documentation.
Distribution Policy Enforcement
BrandShield tracks pricing violations and distribution breaches across marketplaces, giving your legal and brand protection teams the evidence needed to act against sellers violating your agreements, both on and off platform.
Cross-Border Intelligence
Our platform identifies parallel import activity across regional markets, surfacing cross-border grey market networks before they undermine your pricing strategy or create regulatory exposure in key markets.
Reporting and Case Management
Every detected seller, enforcement action, and resolution is logged in a centralized case management system. Detailed reports give Brand Protection, Legal, and eCommerce teams full visibility into grey market activity and enforcement progress across all markets.
What Our Customers Say
Fallon Archambault
Director, E-Commerce and Digital Strategy La Vie en Rose
Morten R. Serup,
Sr. Brand Protection Officer - Bang & Oulfson
Amber Carpenter,
Senior Legal Counsel - Ferrara
Itai Sela Saldinger,
Senior Director, Legal – IP/AI Counsel Playtika
Fallon Archambault
Director, E-Commerce and Digital Strategy La Vie en Rose
Morten R. Serup,
Sr. Brand Protection Officer - Bang & Oulfson
Amber Carpenter,
Senior Legal Counsel - Ferrara
Itai Sela Saldinger,
Senior Director, Legal – IP/AI Counsel Playtika
Talk to a Brand Protection Expert. Book a Demo.
- We prioritize the most critical threats, then eliminate them at the source.
- All-in-one platform for detection, takedowns, and reporting.
- Get expert guidance to sharpen your brand protection strategy.