Fashion & Apparel Brand Protection
Fashion brands are among the most counterfeited in the world. Fake listings, unauthorized sellers, and look-alike storefronts damage brand equity and divert revenue. BrandShield detects and removes them.
Trusted by the world’s best companies
Fashion & Apparel Brand Protection
A fashion brand’s equity is built through years of creative vision and consumer trust — and undermined in seconds by a convincing counterfeit. When shoppers encounter fake products or look-alike stores impersonating your brand, the damage goes beyond lost revenue.
Fashion brands face one of the highest counterfeit volumes of any industry. Fake listings on global marketplaces, unauthorized resellers on social media, and look-alike domains selling knockoffs appear faster than brand teams can track and respond.
BrandShield extends digital brand protection into fashion and apparel by monitoring marketplaces, social media, websites, and the dark web, giving brand, legal, and e-commerce teams enforcement capability at scale.
Risk Exposure at the Point of Discovery
Fashion brands are not just facing counterfeiters. They are facing an organized grey market. When fake listings and unauthorized resellers appear alongside official channels, shoppers buy from them – often without knowing.
BrandShield focuses on this point of exposure. It identifies counterfeit listings, fake storefronts, and look-alike domains across every channel. This enables teams to act before customers are deceived and before brand equity is damaged.
Fashion Brand Threat Data You Need to Know
$50B+
Lost to fashion and apparel counterfeits across global markets annually
68%
Fashion, footwear, and accessories represent the largest share of seized counterfeit shipments (OECD)
3x
Increase in counterfeit fashion listings detected on social commerce platforms in the past three years
Full Spectrum Fashion Brand Protection
Counterfeit Product Detection
BrandShield identifies counterfeit listings and unauthorized sellers across global marketplaces, protecting your revenue and customers from fake goods.
Marketplace Monitoring
BrandShield monitors Amazon, eBay, Alibaba, and hundreds of global marketplaces to detect counterfeit listings and brand abuse in real time.
Rapid Takedown Execution
BrandShield combines automated enforcement with expert IP legal support to remove counterfeit listings, fake storefronts, and infringing content fast.
Social Media Brand Abuse
BrandShield detects fake brand profiles, unauthorized reseller accounts, and counterfeit promotions across social platforms before they reach your audience.
Look-Alike Domain Detection
BrandShield identifies domains and websites impersonating your brand — including fake storefronts and phishing sites — before customers are deceived.
Centralized Reporting
Real-time dashboards and scheduled reports give brand, legal, and e-commerce teams full visibility into detections, takedowns, and enforcement outcomes.
What Our Customers Say
Fallon Archambault
Director, E-Commerce and Digital Strategy La Vie en Rose
Morten R. Serup,
Sr. Brand Protection Officer - Bang & Oulfson
Amber Carpenter,
Senior Legal Counsel - Ferrara
Itai Sela Saldinger,
Senior Director, Legal – IP/AI Counsel Playtika
Fallon Archambault
Director, E-Commerce and Digital Strategy La Vie en Rose
Morten R. Serup,
Sr. Brand Protection Officer - Bang & Oulfson
Amber Carpenter,
Senior Legal Counsel - Ferrara
Itai Sela Saldinger,
Senior Director, Legal – IP/AI Counsel Playtika
Talk to a Brand Protection Expert. Book a Demo.
See how BrandShield’s AI-powered platform and expert enforcement team prevent brand abuse before it spreads.
- We prioritize the most critical threats, then eliminate them at the source.
- All-in-one platform for detection, takedowns, and reporting.
- Get expert guidance to sharpen your brand protection strategy.