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Brand Protection for Sports and Entertainment

Counterfeit merchandise, fake ticket scams, and celebrity impersonation are costing sports and entertainment brands millions. BrandShield detects and removes threats across every digital channel before they damage your fans, your revenue, and your reputation.

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Protecting Sports and Entertainment Brands from Digital Fraud

Sports and entertainment brands carry enormous fan loyalty — and fraudsters exploit it. Fake merchandise floods global marketplaces. Counterfeit tickets deceive fans before major events. Celebrity and athlete impersonation runs rampant across social media. And AI is making all of these threats faster and harder to detect.

BrandShield continuously monitors marketplaces, social media, paid ads, and the dark web for threats targeting your brand, your talent, and your fans. When threats are found, our enforcement managers act immediately to remove them.

Risk Exposure at the Point of Discovery

AI platforms are shaping how fans discover merchandise, events, and content. When fake listings, counterfeit ticket sites, or impersonation content appears in AI-generated answers, fans act on it before they reach your official channels.

BrandShield identifies this exposure at the earliest stage of the fan journey, before a fraudulent purchase is made or trust is lost.

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AI-Driven Risk Impact You Need to Understand

$2.3T

Estimated annual value of counterfeit sales globally in 2023

1,210%

Surge in AI-powered scams in 2025, giving fraudsters the ability to spin up fake sites and counterfeit stores faster

40%+

Of younger consumers (Gen Z) are already using AI tools instead of search engines for discovery

Full Spectrum Trademark Protection Solution

Detection of Brand Abuse

BrandShield identifies when phishing links, counterfeit listings, impersonation content, or scams are surfaced in AI-generated responses.

Cross-Platform Monitoring

BrandShield monitors major AI platforms to provide visibility into how your brand is represented across different AI-driven environments.

Rapid Takedown Execution

BrandShield combines automation with enforcement expertise to remove counterfeit listings quickly and efficiently across marketplaces and digital platforms.

AI Clustering

Cutting edge technology developed by BrandShield locates logos within graphic items.

Detection at the Touchpoint

BrandShield identifies risks at the earliest stage of the customer journey, before users interact with malicious content.

Centralized Reporting

Periodic and other detailed reports with monitoring, detection and enforcement activities.

What Our Customers Say

“We’ve been extremely satisfied with BrandShield; not just because of the platform itself, but because of the incredible, dedicated team behind it. Their support has been consistently proactive, responsive, and deeply involved.”

Fallon Archambault

Director, E-Commerce and Digital Strategy
La Vie en Rose
“BrandShield delivers, not only a robust and reliable product, but effective enforcement competences, combined with a deep commercial understanding of how business works. The results are just tremendous!”

Morten R. Serup,

Sr. Brand Protection Officer - Bang & Oulfson
“BrandShield showed us why effective marketplace brand protection needs automation. What’s more, the cluster capabilities can detect and remove hundreds of listings at once, and takedown is done by BrandShield enforcement managers and threat hunters, all experienced IP professionals.”

Amber Carpenter,

Senior Legal Counsel - Ferrara
“BrandShield uncovered infringements in places we never thought to look. That’s been a huge advantage for protecting our brands.”

Itai Sela Saldinger,

Senior Director, Legal – IP/AI Counsel Playtika
“We’ve been extremely satisfied with BrandShield; not just because of the platform itself, but because of the incredible, dedicated team behind it. Their support has been consistently proactive, responsive, and deeply involved.”

Fallon Archambault

Director, E-Commerce and Digital Strategy
La Vie en Rose
“BrandShield delivers, not only a robust and reliable product, but effective enforcement competences, combined with a deep commercial understanding of how business works. The results are just tremendous!”

Morten R. Serup,

Sr. Brand Protection Officer - Bang & Oulfson
“BrandShield showed us why effective marketplace brand protection needs automation. What’s more, the cluster capabilities can detect and remove hundreds of listings at once, and takedown is done by BrandShield enforcement managers and threat hunters, all experienced IP professionals.”

Amber Carpenter,

Senior Legal Counsel - Ferrara
“BrandShield uncovered infringements in places we never thought to look. That’s been a huge advantage for protecting our brands.”

Itai Sela Saldinger,

Senior Director, Legal – IP/AI Counsel Playtika

Talk to a Brand Protection Expert. Book a Demo.

See how BrandShield’s AI-powered platform and expert enforcement team prevent brand abuse before it spreads.
  • We prioritize the most critical threats, then eliminate them at the source.
  • All-in-one platform for detection, takedowns, and reporting.
  • Get expert guidance to sharpen your brand protection strategy.