The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Pollogen – Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of proprietary technology, offering skin treatment products, which are sold in over 60 countries.
Pollogen – Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of proprietary technology, offering skin treatment products, which are sold in over 60 countries.
Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity
This is a guest blog post from CHEQ, the leader in Customer Acquisition Security. Cybersecurity has always been the exclusive concern of the “security team.” Traditionally speaking, cybersecurity has always been a “security team” concern, aimed at protecting data, securing infrastructure, managing access and permissions, preventing various forms of cyber attacks and securing networks and […]
Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity
This is a guest blog post from CHEQ, the leader in Customer Acquisition Security. Cybersecurity has always been the exclusive concern of the “security team.” Traditionally speaking, cybersecurity has always been a “security team” concern, aimed at protecting data, securing infrastructure, managing access and permissions, preventing various forms of cyber attacks and securing networks and […]
Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing, inaccurate information is the risk of all risks, leading brands to believe they have sufficient online brand protection when that could not be further from […]
Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing, inaccurate information is the risk of all risks, leading brands to believe they have sufficient online brand protection when that could not be further from […]