Brand Protection: eBay and Online Counterfeiting

Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no boundaries and brand owners are faced with huge challenges when it comes to protecting their brand online.

Brand Protection: eBay and Online Counterfeiting

Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no boundaries and brand owners are faced with huge challenges when it comes to protecting their brand online.

Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy

The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.

Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy

The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.

Protect Your Brand with Online Brand Protection: What To Look Out For

As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.

Protect Your Brand with Online Brand Protection: What To Look Out For

As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.

Protect your Brand- Mobile Apps and Social Media

With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.

Protect your Brand- Mobile Apps and Social Media

With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.

What Fighting Counterfeiting Has To Do With Your Marketing Budget

In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]

What Fighting Counterfeiting Has To Do With Your Marketing Budget

In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]