Brand Impersonation: The Hidden Costs to Your Reputation & Brand Value
Brand impersonation is a malicious practice where cybercriminals replicate the identity of a trusted brand to deceive individuals, steal sensitive information, or exploit consumer trust.
Why Social Media Brand Protection is Mission Critical
In 2024, global social media users reached 5.17 billion, a 4.44% increase from 2023’s 4.95 billion. Nearly half of U.S. consumers report making purchases through social media, cementing these platforms as vital sales channels.
How to Prevent Job Scams in 2025: Protect Your Brand and Candidates
Most people would never suspect that more than one-third of job postings they see online could be fake—yet that’s exactly what’s happening. According to Forbes, an alarming 36% of job advertisements are fraudulent, created by scammers who have mastered the art of impersonating legitimate companies. As more businesses move their recruitment online and embrace remote […]
What is Brand Protection, and Why Every Company Needs It
In today’s highly competitive and fast-paced digital landscape, online brand protection has become a critical element for businesses of all sizes. With the rise of e-commerce, social media, and global connectivity, the risks of counterfeiting, intellectual property theft, and online brand infringement have skyrocketed. The impact on a company’s reputation, revenue, and customer trust can […]
Temu and Marketplace Brand Protection: What You Need to Know
Temu, a relatively new online marketplace, has more than 100 million active users in the U.S. But with IP infringement common on the platform, here’s what brands should know about safeguarding their reputations and products on Temu and other emerging marketplaces.
Temu and Marketplace Brand Protection: What You Need to Know
Temu, a relatively new online marketplace, has more than 100 million active users in the U.S. But with IP infringement common on the platform, here’s what brands should know about safeguarding their reputations and products on Temu and other emerging marketplaces.
New Brand Protection Vendor? Here’s How To Migrate
Considering switching to a new brand protection platform, but concerned about everything from the migration process to the potential risks involved? Here is what you need to keep in mind to successfully change vendors and select a brand protection solution that is the right fit for your business.
New Brand Protection Vendor? Here’s How To Migrate
Considering switching to a new brand protection platform, but concerned about everything from the migration process to the potential risks involved? Here is what you need to keep in mind to successfully change vendors and select a brand protection solution that is the right fit for your business.
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]