The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Measuring the Effectiveness of Your Brand Protection Program
Which KPIs can measure your brand protection program’s ROI