Better Safe: Proven Online Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion worth of counterfeit products. Phil Lewis, Director General of the Anti-Counterfeiting Group, stated that “The counterfeiters exploit every possible avenue to profit.“
Counterfeiters Are Stealing Christmas But It’s Not Too Late to Save It
When they sing that “you better watch out’’, they don’t mean Santa’s ‘Naughty or Nice’ list. If only it were that innocent. It’s a well known fact that counterfeiters love the holiday season and they like to celebrate it in their own malicious way. That’s why we make it a holiday tradition to warn online […]
Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.
Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […]
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […]
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […]
Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the website Fiverr.com to advertise their services but the site is not exclusive in offering such services. Facebook “likes” are so routine that most brands have […]
Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the website Fiverr.com to advertise their services but the site is not exclusive in offering such services. Facebook “likes” are so routine that most brands have […]
Social Media Fraud: Creating Fake “Likes”
Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get entered into the Oxford English Dictionary 2016 edition. Similar to many terms that have been born out of new technology and trends, the word fliking […]