Better Safe: Proven Online Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion worth of counterfeit products. Phil Lewis, Director General of the Anti-Counterfeiting Group, stated that “The counterfeiters exploit every possible avenue to profit.“