From Detection to Enforcement: How Brands Report and Remove Fake Merchandise
Counterfeits are more than a nuisance—they threaten brand trust, customer safety, and revenue. This guide walks you through the full process of identifying and removing fake merchandise, with expert tips and tools from BrandShield.
Getting Ahead of Counterfeiting: From IP Issue to Business Challenge
At the IQPC US Global IP Exchange USA in January 2025, Spencer Yu, Vice President of Enterprise Sales at BrandShield, led a panel discussion on the evolving threat of counterfeiting and counterfeit challenges. Once seen primarily as an intellectual property (IP) issue, counterfeiting has now become a widespread business challenge, affecting brand reputation, consumer trust, […]