Preventing Phishing Scams: Best Practices for Employers [10 Essential Tips]
Learn how to protect your organization from phishing scams with these essential tips. Safeguard your brand from potential online risks.
The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands
Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of ways, but one of the main risks is that of public hazard. Consumers often launch lawsuits against legitimate companies for encountering counterfeits, and those companies take […]
Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands
Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of ways, but one of the main risks is that of public hazard. Consumers often launch lawsuits against legitimate companies for encountering counterfeits, and those companies take […]
Measuring the Effectiveness of Your Brand Protection Program
Which KPIs can measure your brand protection program’s ROI
Counterfeiters Are Stealing Christmas But It’s Not Too Late to Save It
When they sing that “you better watch out’’, they don’t mean Santa’s ‘Naughty or Nice’ list. If only it were that innocent. It’s a well known fact that counterfeiters love the holiday season and they like to celebrate it in their own malicious way. That’s why we make it a holiday tradition to warn online […]
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […]
Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like are all out to profit at your expense . So what can you do? Sure, a small business getting by with just using free monitoring […]