Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It it this authority that consumers will gravitate to when making a decision to purchase your products/services.
Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It it this authority that consumers will gravitate to when making a decision to purchase your products/services.
How has the Internet Changed how Counterfeiters Operate?
To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were primitive compared to the sophisticated, Internet sites that have prospered in this electronic marketplace.
Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you’ve been getting great press, you’ve made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your Business is off to a successful start, but profits aren’t adding up.
Infringement ghosts – how do Meta Tags steal your money?
What are Meta Tags? Meta Tags are hidden content in websites HTML code. Website visitors cannot see those tags on the website. They have been key elements in website search engine optimization (SEO) for years.
Infringement ghosts – how do Meta Tags steal your money?
What are Meta Tags? Meta Tags are hidden content in websites HTML code. Website visitors cannot see those tags on the website. They have been key elements in website search engine optimization (SEO) for years.
What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]
Detecting PPC Violations is Critical to Online Brand Protection
Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber thieves could very well be abusing your brand without your knowledge. These abusers of your brand utilize branded keywords to send potential customers to websites […]
Detecting PPC Violations is Critical to Online Brand Protection
Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber thieves could very well be abusing your brand without your knowledge. These abusers of your brand utilize branded keywords to send potential customers to websites […]