Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […]
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […]
Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue websites, phishing schemes, and diversion that steals sales. The damage created by these sites can be irreparable if […]
Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue websites, phishing schemes, and diversion that steals sales. The damage created by these sites can be irreparable if […]
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […]
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […]
How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights for control of market share against legitimate competitors, while the former works to reclaim market share stolen from illegal traders and discourages loyal fans from […]
How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights for control of market share against legitimate competitors, while the former works to reclaim market share stolen from illegal traders and discourages loyal fans from […]
Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the website Fiverr.com to advertise their services but the site is not exclusive in offering such services. Facebook “likes” are so routine that most brands have […]