Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the website Fiverr.com to advertise their services but the site is not exclusive in offering such services. Facebook “likes” are so routine that most brands have […]
Social Media Fraud: Creating Fake “Likes”
Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get entered into the Oxford English Dictionary 2016 edition. Similar to many terms that have been born out of new technology and trends, the word fliking […]
Social Media Fraud: Creating Fake “Likes”
Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get entered into the Oxford English Dictionary 2016 edition. Similar to many terms that have been born out of new technology and trends, the word fliking […]
Counterfeits in Food and Beverage
I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products involved that highlights the lengths to which counterfeiters will go to cash in on branded products.
Counterfeits in Food and Beverage
I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products involved that highlights the lengths to which counterfeiters will go to cash in on branded products.
New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding on a regular basis. In addition to the most common top level domains, .com, .net, .gov, etc., will be added a staggering number of […]
New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding on a regular basis. In addition to the most common top level domains, .com, .net, .gov, etc., will be added a staggering number of […]
Beware: Advanced Brand Threats Require New Defenses
It’s as if not a day goes by when there isn’t news about some national brand getting hit with a data breach. High profile breaches at large chains such as Target and Home Depot saw the records of tens of millions of customers stolen. While executives at these brands have an understanding of what the […]
Beware: Advanced Brand Threats Require New Defenses
It’s as if not a day goes by when there isn’t news about some national brand getting hit with a data breach. High profile breaches at large chains such as Target and Home Depot saw the records of tens of millions of customers stolen. While executives at these brands have an understanding of what the […]
Social Media’s More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand’s page and your open mishandling of the situation, Social Media is becoming more of a scammer’s haven for causing damage.