Social Media’s More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand’s page and your open mishandling of the situation, Social Media is becoming more of a scammer’s haven for causing damage.
The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email attachments with macros that were embedded with malware designed to download Trojan banking information. Also included was the targeting of users who visited sites with […]
The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email attachments with macros that were embedded with malware designed to download Trojan banking information. Also included was the targeting of users who visited sites with […]
Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your URL incorrectly and will allow the squatter to rob your brand of traffic, credibility and your bottom line. In order to protect your brand you […]
Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your URL incorrectly and will allow the squatter to rob your brand of traffic, credibility and your bottom line. In order to protect your brand you […]
Identifying Counterfeits – The Dark Side of Online Shopping
With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator Flaming Lee. Her career was tasked in investigating counterfeit goods for Swiss-based power technology Giant Asea Brown Boveri Ltd. (ABB). At the same time Ms. […]
Identifying Counterfeits – The Dark Side of Online Shopping
With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator Flaming Lee. Her career was tasked in investigating counterfeit goods for Swiss-based power technology Giant Asea Brown Boveri Ltd. (ABB). At the same time Ms. […]
The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them to exchange information over the Internet.
The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them to exchange information over the Internet.
Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It it this authority that consumers will gravitate to when making a decision to purchase your products/services.