Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. Brands may spend years building trust and visibility, but that visibility also makes you a magnet for online criminals. Way back in 2015, BrandShield warned that “the bigger you are, the greater the threats.” A decade later, the world looks very different, and it seems we were right. […]
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the context of the World Wide Web, a violation of a trademark typically occurs when:
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the context of the World Wide Web, a violation of a trademark typically occurs when:
Brand Protection: eBay and Online Counterfeiting
Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no boundaries and brand owners are faced with huge challenges when it comes to protecting their brand online.
Brand Protection: eBay and Online Counterfeiting
Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its’ proliferation, the internet is a landscape that knows no boundaries and brand owners are faced with huge challenges when it comes to protecting their brand online.
Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.
Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.
Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.
Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.
Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.