Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.
What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]
What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba’s recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type of explosion. It is one you should be wary of, and while not trying to sound like an Alarmist, I […]
Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like are all out to profit at your expense . So what can you do? Sure, a small business getting by with just using free monitoring […]
Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like are all out to profit at your expense . So what can you do? Sure, a small business getting by with just using free monitoring […]
The Cyber Threat is Evolving. Is your Brand?
In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is your brand ready to face the challenge these threats pose? If you haven’t yet, you will want to consider a brand protection […]
The Cyber Threat is Evolving. Is your Brand?
In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is your brand ready to face the challenge these threats pose? If you haven’t yet, you will want to consider a brand protection […]
Online Counterfeiting in the Fashion Industry
In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the highest form of flattery.
Online Counterfeiting in the Fashion Industry
In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the highest form of flattery.
Detecting PPC Violations is Critical to Online Brand Protection
Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber thieves could very well be abusing your brand without your knowledge. These abusers of your brand utilize branded keywords to send potential customers to websites […]