Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy

The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.

Protect Your Brand with Online Brand Protection: What To Look Out For

As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.

Protect Your Brand with Online Brand Protection: What To Look Out For

As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand’s digital presence are mounting with each passing day. With those threats is the highly probable damage to your reputation and most importantly, your brand’s bottom line.

Protect your Brand- Mobile Apps and Social Media

With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.

Protect your Brand- Mobile Apps and Social Media

With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your brand on Social Media has also become a key issue.

Brand Protection: How Online Counterfeiting Is Eating Your ROI

In today’s dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the like are all out to profit at your expense  . So what can you do? Sure, a small business getting by with just using free monitoring […]

The Cyber Threat is Evolving. Is your Brand?

In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is your brand ready to face the challenge these threats pose? If you haven’t yet, you will want to consider a brand protection […]

The Cyber Threat is Evolving. Is your Brand?

In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is your brand ready to face the challenge these threats pose? If you haven’t yet, you will want to consider a brand protection […]

Online Counterfeiting in the Fashion Industry

In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the highest form of flattery.

Online Counterfeiting in the Fashion Industry

In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the highest form of flattery.