Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.
Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you’ve been getting great press, you’ve made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your Business is off to a successful start, but profits aren’t adding up.
Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.
Google Plus Squatting: How Google Aims to Protect Brands
As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search giant, this does not come without controversy.
Google Plus Squatting: How Google Aims to Protect Brands
As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search giant, this does not come without controversy.
Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. Brands may spend years building trust and visibility, but that visibility also makes you a magnet for online criminals. Way back in 2015, BrandShield warned that “the bigger you are, the greater the threats.” A decade later, the world looks very different, and it seems we were right. […]
Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. Brands may spend years building trust and visibility, but that visibility also makes you a magnet for online criminals. Way back in 2015, BrandShield warned that “the bigger you are, the greater the threats.” A decade later, the world looks very different, and it seems we were right. […]
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the context of the World Wide Web, a violation of a trademark typically occurs when:
Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It’s acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the context of the World Wide Web, a violation of a trademark typically occurs when:
Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake Gucci handbags, Rolex watches and Calvin Klein T-shirts. There is no end.