Bad Publicity: How to Protect your Brand
There isn’t a brand out there that hasn’t experienced an instance of something going wrong. With the lightning fast reach of the Internet news about this incident can spread like wildfire. Be it a product that just flops after launch or an ex employee trying to get back at his or her employer, the sky […]
How has the Internet Changed how Counterfeiters Operate?
To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were primitive compared to the sophisticated, Internet sites that have prospered in this electronic marketplace.
Key to Brand Protection: Monitoring Marketplaces
In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be hijacked. eBay, Amazon and Alibaba are just a few.
5 Tips to Proactively Protect your Brand
In today’s online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I’ve seen brands make, is waiting till something happens and then call in the troops to try and extinguish the fire. This is not a good strategy.
5 Tips to Proactively Protect your Brand
In today’s online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I’ve seen brands make, is waiting till something happens and then call in the troops to try and extinguish the fire. This is not a good strategy.
Key to Brand Protection: Monitoring Marketplaces
In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be hijacked. eBay, Amazon and Alibaba are just a few.
The Enemy Within – Protect your Brand from the Inside
There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties, reunions, parent teacher meetings, the occasional Starbucks Meetup. Even Online.
With so Many Digital Assets How Do You Protect Your Brand?
A brand’s digital assets can include many outlets such as social media, web sites, blogs, review sites, etc… How does a brand keep track of it all and protect them at the same time?
With so Many Digital Assets How Do You Protect Your Brand?
A brand’s digital assets can include many outlets such as social media, web sites, blogs, review sites, etc… How does a brand keep track of it all and protect them at the same time?
The Enemy Within – Protect your Brand from the Inside
There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties, reunions, parent teacher meetings, the occasional Starbucks Meetup. Even Online.