Does Your Brand Protection Program Cover NFTs?
Cybercriminals are early adopters. As soon as new technology hits the market, especially when it starts to become more popular, they study it to find vulnerabilities. Such is the case of Non-Fungible Tokens (NFTs).
Listen And Learn: Industry Leaders Talk Online Brand Protection
Last month, we were excited to host a special webinar together with World IP Review. The webinar discussed real, current cases of increasingly sophisticated scams and how technology can prevent them.
Listen And Learn: Industry Leaders Talk Online Brand Protection
Last month, we were excited to host a special webinar together with World IP Review. The webinar discussed real, current cases of increasingly sophisticated scams and how technology can prevent them.
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]
Domain Registration Won’t Cut It – It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of phishing attacks involving brand domain is important. On the other hand, giving brands false confidence that monitoring these assets will keep them and their […]
Time Is Money: Is Your Online Brand Protection Vendor Wasting Time?
The flood of counterfeit items sold online has led brands to invest a lot of effort and resources in protecting their business, only to learn that many investments don’t pay off. Brands waste their money three times:
The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday spending is set to hit a record $241B, (up 8.4% from 2023), making brand counterfeiting a more critical threat than ever. […]
The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the damage is done. It’s crucial that brands analyze all vulnerabilities, detect threats, and handle them. The following stories of three leading brands prove this.
Pollogen – Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of proprietary technology, offering skin treatment products, which are sold in over 60 countries.
Better Safe: Proven Online Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion worth of counterfeit products. Phil Lewis, Director General of the Anti-Counterfeiting Group, stated that “The counterfeiters exploit every possible avenue to profit.“