A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
Measuring the Effectiveness of Your Brand Protection Program
Which KPIs can measure your brand protection program’s ROI
BrandShield 2020: Where next?
In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.
BrandShield 2020: Where next?
In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.
The Distribution Plan That’ll Help Your Customers Avoid Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand protection department is to help consumers avoid buying counterfeits which can damage their brand and reduce sales. It’s not often that the two groups are […]
Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue websites, phishing schemes, and diversion that steals sales. The damage created by these sites can be irreparable if […]
How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights for control of market share against legitimate competitors, while the former works to reclaim market share stolen from illegal traders and discourages loyal fans from […]
How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights for control of market share against legitimate competitors, while the former works to reclaim market share stolen from illegal traders and discourages loyal fans from […]
New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding on a regular basis. In addition to the most common top level domains, .com, .net, .gov, etc., will be added a staggering number of […]